Blog/ How Digital Marketing Helps Increase Admissions in Schools

How Digital Marketing Helps Increase Admissions in Schools

A few months ago, I met a small preschool owner, the school was struggling to get admissions at half its capacity.

Their hoardings proved to be ineffective.

People look at online ads more than flyers and newspapers….too costly-results? None.

Then something changed after our meeting.

They tried something new this time; instead of outdated tactics, they focused on Facebook ads.

Asked us to build their modern website and shared parents’ testimonials through Instagram stories.

With the new admissions cycle, they managed to keep the admissions above 75%.

What made the difference?

Digital Marketing for School Admissions in Delhi.

Why Traditional Marketing is Failing Schools?

Let’s face it, and I have said it earlier in the blog, that newspaper ads are expensive. Young parents are not flipping pages anymore.

Flyers get lost, and hoardings may bring awareness, but not real results.

According to Business Standards, an Indian user spends 194 minutes daily on social media.

So if you are not marketing where parents are looking– online– you are invisible.

5 Ways Online Marketing Can Increase Admissions

1. Simple Targeted Advertising.

• ✅ Young Parents seeking early childhood education

• ✅ Living in a near radius

• ✅ Interested in preschools

✅ Bonus: It is cost-effective than those big hoardings.

One school in Delhi/NCR spent ₹6000 and got 45 quality leads in 10 days.

2. Well-Optimized Website

A modern website isn’t just a brochure, it’s a lead machine.

It should:

• Load in <3 seconds.

• Have easy contact forms.

• Video testimonials from parents.

• ‘Schedule a Visit’ CTA button works for faster conversion.

When the website is well optimized and works for mobile, it gives better results than flyers.

3. Google My Business for Local Discovery

When parents search ‘best school near me’, your school should show in the Top 3 Google Map results

Here’s how you can do that:

• ✅ Regular Google reviews

• ✅ Photos of classrooms, events, and visits.

• ✅ Location-based content.

Schools with 30-50 positive reviews see 2x higher results in their website clicks.

Social Media is a shadow for people nowadays. Even the shadow will not be available in the dark, but social media is there

It provides a great platform to showcase your business and expertise because it is where people are available most often.

Here's what you can do today on your social media platforms:

• Show the class activities done by students.

• Post about the achievements earned by students.

• What works better than all of them? Parents' feedback about the school because people trust people.

• Behind-the-scenes teacher moments.

According to Data Reportal, almost 491 million people use Social media in India. You can see a huge opportunity in online marketing.

What approaches have you used that worked for you?

4. Social Media Engagement

5. SEO + CONTENT: Long-Term Lead Generation

You know why SEO + Content work as a butter on bread. With the right ingredients, your website can rank higher in Google.

What works best for your school? Blogs. Yes, that's right!

Here are some topics for your school:

• How to choose the right preschool in your city?

• 5 early childhood learning myths busted

Blogs like these help websites in ranking higher and provide long-term stability.

Conclusion

I think ‘The Future of Admissions is Online'.

School owners who continue relying on traditional tactics will keep seeing declining results.

Those who go digital-smartly, with G-Eye Digital, are seeing consistent growth and full classrooms.

Want to see what going digital can do for your school?

DM us for G-eye Digital’s marketing blueprint for schools.

Tell us what’s stopping you from going digital?