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Top 7 Digital Marketing Challenges Faced by Real Estate

Real estate builders often stay busy with blueprints and architectural designs for their buildings. For them, some challenges have arisen.

I'm not talking about laying the foundation and dreaming up stylish designs for their product.

It is the digital marketing challenge faced by real estate. Some take this as a concern and act on it; The result? They see a steady growth in their business.

Some of them won't take it seriously and suffer a kind of dissatisfaction with their business, despite having an amazing product.

Dhananjay, a mid-sized real estate builder in Pune, had 2 BHK premium units ready for sale.

His property was great, and the price was also attractive, and the location- a dream. But leads? Cold. Website traffic? Below average. Ad Budget? No ROI.

What went wrong? His competitors, despite offering less, were dominating online. That’s when he used digital marketing. It’s not a smooth road when you take your first steps as a child.

If you are a builder like Dhananjay, you probably faced the same frustration. You know you need digital marketing, but it is not working as you thought it would. We are going to see these challenges in this blog, and I will guide you on how you can overcome them.

7 Challenges Faced By Real Estate Builders in Digital Marketing

1. High Competition, Low Differentiation

Challenge: Every builder claims, prime location, premium units, “affordable luxury”, and RERA-approved projects. The result? Buyers become overwhelmed and less sensitive.

Stat: According to Hubspot, 81% of home buyers begin searching on Google and scroll past generic ads.

A recent survey shows that 50% of marketers plan to increase their investment in content marketing in 2025.

This increase in content marketing makes it even tougher for individual builders to get noticed

Solution: Studies indicate that the average human attention span is shrinking. This means that builders now have a smaller window to make a memorable impression.

To overcome this, you need to create a unique brand voice. Showcase team, process, values, and why you build homes, not just flats.

It will increase your engagement and trust.

2. Poor Website Optimization

Challenge: Many builders treat their website like brochures, outdated, slow, and not mobile-friendly.

Consumers consider a business's website as one of the top 3 most reliable sources of checking a company before buying.

Builders with outdated or poorly designed websites find it hard to convey professionalism.

Stat: 57% of users won’t recommend a business with a poorly designed mobile site (Forbes).

Solution: Your site must be fast (load under 3s), mobile responsive, and SEO optimized. Add real images, client testimonials, clickable CTAs, WhatsApp Integration, and lead magnets like “Download Brochures” or “Virtual Tour”.

3. Low-Quality Leads from Paid Ads

Challenge: Builders often run Facebook and Google ads, but attract job seekers and irrelevant inquiries.

Attracting a big audience is very common. The real challenge is bringing in the leads who are genuinely interested in making a purchase.

Stats: Real estate campaigns on Facebook have an average conversion rate of 2.47% (Wordstream).

Research suggests that 79% of marketing leads never turn into deals. This shows the need for lead nurturing and targeted marketing to impact the conversion rate.

Solution: Use specific ad targeting based on income and interest. Create high-converting landing pages for each campaign. Track with UTM and retarget visitors.

Challenge: You are not showing up in searches related to your business like ‘best flats near me’, Best builder near me.

Real estate is a visual industry. High-quality content can greatly influence a potential buyer to make a purchase.

55% of marketers create social media infographics more than any other visual media.

Real estate builders need to diversify and create content beyond the images.

Stat: 46% of all Google searches are local. (Hennessey Digital)

Solution: Optimize your GMB profile with photos, keywords, reviews, and updates. Use schema markup, geotagged images, and list your projects on Google Maps.

Properties with professional photos and videos sell 32% faster. This highlights the need of high performing photos and videos in the website.

4. Weak Local SEO And GMB

5. Inconsistent Email marketing.

Challenge: No regular blogs, updates, or helpful content. It means the ranking is lower and the trust is lower.

Stat: Companies that blog 11 times a month get 3x more traffic than those blogging 0-1 times. (Hubspot)

Solution: Post 1 blog/week answering buyer questions. Topics like ‘How to buy flats in your city’, ‘What is RERA’, ‘Why property needs RERA Approval’. It will build your trust.

6. Lack of Video Marketing

Challenge: If you want an experience of a home, I don’t think images would do it justice.

Stat: Real estate listings with videos receive 403% more inquiries than those without. (National Association of Realtors)

Solution: Use different shots while making a video. Interior walk-throughs and customer reviews. Post on Instagram, YouTube, and your website.

7. No Retargeting and Funnel Strategy

Challenge: You must be missing out on retargeting website visitors and nurturing leads through email marketing.

Stat: Retargeted users are 70% more likely to convert. (Saleslion)

Solution: Use Facebook Pixel and Google Tag to retarget users with video testimonials, site tours, or limited-time offers. Build email funnels: Site Visit- Thank you- Project updates- Offers.